Your Most TREE-mendous Christmas Yet!

Rockin' Around the Christmas Trees Means a Merry You & Prizes for Nonprofits

The Triangle Christmas Tree Challenge is back for a fifth year of holly, jolly prize awarding fun for nonprofits and the companies that support them!

More eyes than ever will be on American Tobacco as construction continues on the Aloft Hotel, an all-star lineup heads to DPAC and a bigger and better than ever American Tobacco Tower Lighting celebration as we celebrate 10 years!

Mark your calendars now for the unveiling of the trees at the American Tobacco Tower Lighting on Dec. 5.

Click here to read about last year's Triangle Christmas Tree Challenge.


Six prizes ranging from $1,000 to $5,000!

  • Text your vote to 33733 and enter TREE plus the two digit tree number or vote online by logging on to and entering your email address plus the two digit tree number. The tree number will be posted next to each tree located at Diamond View Park on the American Tobacco Campus or at
  • Limit one vote per day per device or email address.
  • The Voting Period begins 12/5/14 at 7 p.m. and ends at 11:59 p.m. on 12/19/14. During the Voting Period, people may vote for their favorite tree.
  • Voting should be based on the delivery of the non-profit’s message and creativity while still embracing the joy of the season. Votes that are incomplete, illegible or corrupted are void and will not be accepted. There is no age limit to vote. Only votes that are received via text message or online during the Voting Period will be counted in the tally to select first, second and third place winners. Standard texting rates may apply. Voters under the age of 18 must get permission from a parent or guardian before submitting vote.